How To Sell A Car & Close The Sale Today


Get to class today so you can start selling more tomorrow!

How To Sell A Car & Close The Sale Today

Sell More Units To The Floor Traffic You Already Have On Your Lot

Increase Your Unit Sales & Gross Profit 30-50%... Within 60 Days

Delivering More Vehicles Today Is A Three-Step Process:

  1. Build Value... To sell the vehicle.
  2. Close The Sale... Get a firm commitment to own it now.
  3. Negotiate A Win / Win... Hold more gross profit.


Our goal in this class is simple: develop professionals in sales. To do that, we teach my very deliberate, very effective and proven process salespeople can follow every time, with every type of buyer - that will take them from the Greeting all the way to the delivery. Our focus is on developing high achievers in sales by teaching them the core principles of selling - and by developing the skills they need to leave class and start selling more units the rest of their career.

To Sell More Today - You Really Have To Understand Today's Buyer

We all know that our business and our buyer changed dramatically in the last 2 years. The days of casual purchasing are over and today's prospect is more cautious than ever. Today's prospect on your lot is also more ready and more able to buy today, than in the past.

There is some 'Rocket Science' to selling more units and to maximizing the gross, but learning to sell more by giving your prospects what they want and what they expect isn't 'Rocket Science' - it's just common sense.

We'll cover the most current facts about today's customer; their wants, needs and what they tell us are critical to you making the sale.

Mastering The Steps To Selling

Two things to remember:

1) Selling is 93% Process - 7% Product
2) Buying is Emotional - Negotiation is Logical

How many more sales would you make if you could get a firm commitment to purchase on 6 out of every 10 prospects you talk to on the lot? Exactly, you'd more than double your sales and triple your income, virtually overnight.

71% of the people who left without buying, said they found a vehicle they would have purchased. Almost all of those sales were lost because the salesperson hadn't mastered a simple process that would take them from the greeting, straight to the sale. With no clear process to follow, 90% of the salespeople put the logic (price - trade - down - payments) ahead of the excitement and value of owning the product. And they miss easy sales every day.

When you and your salespeople leave class, you'll walk out the door with an effective, repeatable process you can follow with every type of prospect, on every type of vehicle, at any price level - and you'll have the skills you need to turn your prospects into deliveries in under 2 hours, 57% of the time.

Value Is Most Important - Yet Price Is Where Most Salespeople Focus

Value is the first thing to go when dealerships and salespeople get busy or desperate for more sales.

Value is the first thing out the door on a busy weekend. It's "hurry up there are people everywhere" - pre-qualify on trade, down and payment - then close on price. And if objections come up, which they're guaranteed, to because no value was created - salespeople try to drop the price even more to get a commitment today.

Value has all but disappeared in today's tougher market, too, as dealers, managers and salespeople become more desperate for a sale.

What everyone has forgotten though, is that the value salespeople create, determines whether the vehicle is worth whatever price you're asking. To sell more to today's customer, it's critical to understand that price doesn't determine value - it's just the opposite: Value determines the price they're willing to pay.

You'll learn a very simple process that completely and effectively handles price at three critical points during the selling process...

a) When you're on the lot trying to build rapport, present and build value
b) When you're trying to close the sale based on value (to protect the gross)
c) In the negotiation, so you can maximize the gross profit on every deal

Controlling The Process - Closing The Sale - Overcoming Objections

There is so much we aren't taught when we get into sales, and not understanding how to be effective in each of these three areas will also cost your salespeople units and income every day.

Most salespeople do try to do a good job and do care about their customers, and most sales are missed by just a few words - not by a few dollars.

We will teach you and your salespeople exactly how to control the selling process so they can follow those steps to the sale. Closing is a process, not a question, and we'll teach your salespeople a simple and effective closing process. We'll also teach them how to handle all of the most common objections you get in today's market, with today's buyer so they can close more sales today.

We recommend everyone attend this course. You'll master the critical skills you need in sales, and quickly double your units and income!


Contact Us for a special consultation of Joe's Sales Workshop.

Sales Workshop testimonials

See what some of our customers have to say about our workshops
“Following your processes makes my job easier.”

We have been on Joe Verde Training for about 5 years now. We sent our managers to the Manager's Workshop and our sales team to the Sales Workshop, and we hold JVTN® group training 2-3x per week. It has been the best decision we have made yet. Joe, we started out selling about 80 units then we moved to 100, and then 120 units. And we just had one of our biggest months to date and sold 144 units, and just about doubled our gross profit. We just attended your Manager's Workshop again, and it reminded us of how much true potential is still sitting in our dealership. The best part is, with just a few changes and improvements in a few areas, we can continue on this incredible growth track. Thanks for a great program that not only helps us sell more cars, have more fun and make more money - following your processes makes my job easier by making my sales team better, makes the deals easier to work, and gives us even happier customers and greater CSI.

Ben Gonzales, Sales Manager, Albuquerque, New Mexico

Read More Results Like These

“I sold 75 units in the last 3 months!”

Joe, I have been selling cars for about 1 year. My average was 12 units before attending your How To Sell A Car Workshop. After the workshop, my confidence was way up and I committed working on my selling skills and decided to believe that everybody came to buy. I started following your sales process 100% of the time, and asking for the sale 100% of the time and my results have been huge! I attended the class is August and ended up with 30.5 that month and now my 90 days average is 25 units per month. I sold 75 units in the last 3 months, which is 39 more than I averaged in the 3 months before class. I just can't thank you enough for giving me the information I needed to become a true sales professional!

Jordan Edmond, Salesperson, Charlotte, NC

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“{After} your Sales Workshops and reading your books, I’m now making $100K a year!”

Joe - we haven't met, but you've had a profound effect on my life and my career. I started off as a ‘great average salesperson' selling 5-6 cars a month, but after going to all your Sales Workshops and reading your books, I'm now making over $100,000 a year! I close 17-20 units every month, and I've become a gross holding, upwardly professional salesperson. Knowledge is power, and I learned so much in your class. When I get objections, I acknowledge them and then Clarify, Rephrase, Isolate and Close (CRIC) and just keep going. It's so easy now - I go to work to work, plan my day, set goals and I'm making it all happen. Thank you Joe, and all of your staff for helping me gain the skills and confidence I needed in sales!

Kevin Shannon, Internet Sales Manager, Paso Robles, CA

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“I sold 20.5 the first month after the Workshop!”

Joe, I was averaging 12 cars a month before your How To Sell A Car Today Workshop. I loved the class and really focused on getting better at closing the sale and on getting more yeses (minor commitments / benefit confirmations) from my customers and it worked. I sold 20.5 the first month after the workshop, my confidence was way up and making those sales was never easier. Now my current 90-day average is 16.5 and my commissions are up an extra $75 per unit, too, and the best part - my customers love me! Joe, thanks for a great workshop and a nice boost to my units, income, and my CSI.

Dee Zavala, Salesperson, Joliet, IL

Read More Results Like These


What would it be like if all your sales were easy and closed without all the hassle? Develop your sales skills and make this happen with every sale - every time at Joe's How To Sell A Car Today Workshop. Find out more about classes coming to your area soon!



See an immediate improvement in unit sales and gross profit as you build confidence, develop more selling skills and make more money. We can help - call, email or send us a message below today!