Management Testimonials | Joe Verde Management Workshops

$26K to $139K to $176K and now $200K because of Joe Verde!

"Before Joe's training I was a 4 to 8 car guy, struggling to provide for my family. I was working 50+ hours per week and only making $22-26K per year. Because of your workshops, online JVTN® training and monthly planner, I'm now consistently one of the top two guys at my dealership. Last year I went from $139K to $176K! I'm on the road to $200K this year! I owe a lot to the team at Joe Verde. Thank you!" John Williams, Assistant Manager, Serpentini Chevrolet Buick of Orrville, Orrville, OH

From 4 a month to 21 after your sales workshop.

"In 2008 I was brand and selling 4 cars a month - trying to figure it out. Then I attended your 3 day sales workshop a couple months later. Your 8-step process was crystal clear in what I needed to do with every customer, and in my first full month after your class I sold 21 units. That workshop and your training was exactly what a salesperson needs, a blueprint for success in the car business. Your class gave me the keys to my success and I knew I could continue to develop the skills I learned there. I've since been promoted and attended your Team Leadership workshop. We also have JVTN® and I love it because it's available 24/7. I can pull up a training Chapter and work with my team on any given area, at any time and I can target training to their individual needs during our 1 on 1s. Even more important, I know that no matter what Chapter they train on, they'll receive a solid, consistent message of exactly what I have been telling them. We have everyone working the same process now, and our deals are getting easier, the gross is getting higher, and our customers are much happier. Thanks Joe!" Dan Bernardo, Sales Manager, Grant Miller Motors, Vegreville, AB

$900 per car improvement on gross.

"We launched JVTN^® in June, and have been increasingly getting better every month since. We're doing group training 5x a week - all managers are involved and take turns leading the team sessions. We're taking the chapters, discussing the chapters, and then practicing and drilling the scripts daily. My team has a solid process to build upon (Joe's New Basics) and we are committed as a team to the process and continually moving forward. As managers we were taught and were always asking the guys at the desk, 'Where do they want to be at?' NO MORE! We have adopted your process of bypassing price on every deal and our gross per car has increased steadily.
• June, we increased it by $200 per car.
• July, we added another $400 per car.
• August added another $300 per car. ($900 total improvement).
We are on track to more than double it vs. last year's same month this month. When you can start more deals at sticker, build more value than before and have a budget focused negotiation, everyone wins. Our customers and employees are happier and our sales team is more excited, they are having more fun and we are all making more money. Joe, thanks for showing us how to thrive even during a pandemic!" Nolan Fisher, GSM, Lithia Chrysler Jeep Dodge, Billings, MT

Living the Dream - My 2020 Update...

"Joe, my story started out very similar to others - I was in a job working long and hard, and being underappreciated and wanted a change and the opportunity to earn more money. When I first applied at the dealership, I told the GM during my interview that I needed to make $60K, which would have been a 70% increase from my current salary then. He told me if I agreed to work smart and hard, and was willing to practice and learn the Joe Verde Process that I would get there. Of course, I agreed. Joe - over the course of the last few years, I have read your books 7-10X each. I read a minimum of a chapter a day every night after work, and I've trained on JVTN^® relentlessly. We were required to watch 2 chapters a day, and I watched 4 chapters a day instead, because I wanted that $60K my first year. It worked, and my first year I made $80K and I broke $100K my second year, and I didn't stop there. I just continued to get better by going over and practicing and applying everything I learned on JVTN^® on a consistent basis. My last year selling cars, I was averaging over 25 a month and made $167,000. Now I'm a Finance Manager, making way more than I ever could have thought possible when I first got into the car business. Through the car business, I've been able to build the custom house of our dreams, new vehicles for both my wife and I, and she has been able to stop working and take care of our children. I have peace of mind daily and financial freedom. And just like you teach, I know that every hour of my workday, 'I am doing the most productive thing possible.' Thank you, Joe - none of this could have happened without your training." Omar Vasconez, F&I Manager, Ed Bozarth Chevrolet, Buick, Grand Junction, CO

From 'I just want your best price or I'm walking' to a delivery and a very happy customer.

"Joe, I just wanted to say thanks for an amazing workshop and two huge things stuck out to me in class. 1) Early management introduction and why it's so important for me as a manager to meet the customer early in the process before bringing me the deal. 2) Your 3-pass negotiation process and specifically the A/B pencil presentation. We just finished our meeting the morning after I attended your workshop, and right away my salesperson had a tough customer. They came on the lot saying 'give me your best price or I am walking', on a brand-new Highlander. They did not want to drive it until they got our best number – definitely the tough 10%'er we talked about in class. My salesperson bypassed price multiple times and then I went in, introduced myself to her, investigated a little, built some rapport, and before you know it they were going on the demo. We had just gone over the key components we needed for the deal jacket before the customer came in, so before they left I told my salesperson to get it filled out completely because they are buying this car. They were $11,000 in negative equity in the trade. This would normally get me thinking, 'can we really get this deal done?' But my salesperson did it perfectly and we followed your process 100%. I was confident and presented it just like we practiced in class, and the customer closed on the A/B pencil 2nd pass. They were so happy, loved the vehicle, loved us and we got paid! This is just one deal and I am so excited for how many more deals are going to go down as smooth as this one, and how many more customers we will be making this happy!" Corky Ayers, Sales Manager, Fremont Toyota, Lander, WY

We just had our 2 biggest months in units and gross!

"I had attended your SWS as a salesperson and your Team Leadership workshop as a manager a while back at my previous dealership, and I recently attended your closing and negotiation workshop ... and I came back even more on fire! We implemented mandatory daily training using JVTN® 30 minutes a day with group training daily, and training on their own as well. We had the team practicing way more than ever and getting more comfortable with your scripts, and managers started doing more consistent one on ones with the team and targeting training to each individual's needs. We just had our 2 biggest months in units and gross! The salespeople have more confidence, the deals are easier to close, our customers love us even more and as you know, when everyone is making more money the dealership is a wonderful place. Thanks Joe, I'm looking forward to attending your Team Leadership workshop again. Your workshops are always great to re-energize, refocus and reset." Vic Zurbano, Sales Manager, Poulsbo RV Auburn, Auburn, WA

Your management workshop exceeded my expectations.

"Joe, I just wanted to say that your 2-day Team Leadership workshop exceeded my expectations. After your class, I'm holding my guys to a higher standard, doing one-on-one's daily, and training 3 times a week just as you suggested. When Sean covered 'how to hold training in the dealership', I also picked up some great tips on holding more effective training meetings using JVTN® so everyone gets more out of each meeting. I am getting everyone involved, practicing and recapping my meetings, calling on the guy I don't want to call on and making sure everyone walks away from my meetings with a solid 'How To' make it happen. It was a great workshop…thanks." Jason DePizzol, Sales Manager, Lithia Chrysler Dodge of Helena, Helena, MT

Now I have a clear plan.

“Joe, the biggest eye opener in attending your Team Leadership workshop by far was the fact that I don't need to hire new salespeople. I just need to train, track and motivate the ones I have now, to get them to the next level and after your class. Now I have a clear plan on how to make it happen. When Sean covered the 6 steps to hold an effective training meeting that gets results, I really saw the power when we went around the room practicing and discussing the topic, and how much more my salespeople will pick up, too. The recap is so important as well, as it lets me know they were engaged and that they took away value from my meeting.” Grant Fralick, Sales Manager, Walker Toyota, Alexandria, LA

We had our best month ever after attending your Team Leadership workshop.

“Joe, your workshop was exactly what I needed to understand why we needed to and how to go all in on your training, and to convince me to do it. We covered your tracking process and charting in class, and when I got back we started tracking and charting everyone. What an incredible tool those have turned out to be for holding more productive one-on-ones with our salespeople to help them improve. We also started holding daily group training every morning using JVTN® where we practiced and drilled on bypassing price on the lot and handling objections in the office. I was amazed and unaware of how fearful the sales team was at those points of the sale. The good news was, the more we practiced it, the better they got. We could see their fear fading and it was quickly replaced with confidence. The results were immediate. My top salesperson gained 4 units and everyone else gained 2 units in one month of training, and we increased our gross from $2,200 to $2,900 per car, and we jumped from 60 to 100 units. The best part, deals were easier to close, customers were super satisfied, and everyone just had more fun! Thanks for a great eye-opening workshop!” Seth Lock, Sales Manager, White's Frontier Motors, Gillette, WY

We broke all records after your management training.

"Joe - after attending your Team Leadership workshop, one of the things we've done was to implement 90-day tracking to focus on current averages and charting. It's amazing when you actually chart all those numbers - they become a picture that reveals what's really happening at the store. We're also doing group training 1 x per week with JVTN®, our salespeople are taking 4 chapters per week on their own and practicing what they're learning, and we're doing daily one on ones with our team to help them improve. We have 3 guys selling 20 plus now. Our deals are easier, we have more happy customers and the better my team gets the easier it is to manage them. We broke all store records in 2018, and are already up $200K over 2017 on overall gross. Thanks for a real plan to grow a dealership and a successful team in this new, fast paced ever changing world of the car business." Edi Vugdalic, Sales Manager, Dilawri Kia On The Hunt Club, Ottawa, ON

We've trained with you for 5 years and have grown for 5 years!

"We have been on Joe Verde Training for about 5 years now. We sent our managers to the Manager's Workshop and our sales team to the Sales Workshop, and we hold JVTN® group training 2-3x per week. It has been the best decision we have made yet. Joe, we started out selling about 80 units then we moved to 100, and then 120 units. And we just had one of our biggest months to date and sold 144 units, and just about doubled our gross profit. We just attended your Manager's Workshop again, and it reminded us of how much true potential is still sitting in our dealership. The best part is, with just a few changes and improvements in a few areas, we can continue on this incredible growth track. Thanks for a great program that not only helps us sell more cars, have more fun and make more money - following your processes makes my job easier by making my sales team better, makes the deals easier to work, and gives us even happier customers and greater CSI." Ben Gonzales, Sales Manager, Pitre Buick GMC, Albuquerque, New Mexico

62% increase after your Train The Trainer Workshop

“Joe, after attending your TTT workshop, I realized a sales meeting is not a training meeting. Before class, we weren't using JVTN® effectively, but with what I learned in class, now our meetings are 'Training' meetings. We start with the WIIFM (what's in it for them), I get them excited about the chapter we'll take next on JVTN®, and now my team walks away with a skill after each meeting. You always say to 'get back to the basics' so we restarted our online training again with your 'How To Sell A Car' course. We've been practicing the way we were taught in class and the results were immediate. We're a small dealership and our current average was 29 units a month before the workshop. The month after the class we sold 47 units (62% improvement), and this month we're already on track for 54-almost double what we were selling before the workshop. Thanks for the insider's view on how to plan, prepare and implement great training that gets results now.” Corey Rissler, General Manager, Fremont Volkswagen, WY

Thanks for another incredible year - up 30% in new, 53% in used!

“Hello Joe, I just wanted to take a minute to say thanks for another Incredible Year. As a group, the Murray group believes in training 100% and last year we were up 30% in new car sales and our used car sales were up 53%. We send all of our managers to the managers and sales workshops and all salespeople to the sales workshops and most have been to the Closing and Negotiation workshop as well. Many of them have been multiple times. Why? Because it just plain works. You can never stop learning and you have to keep evolving if you want to stay ahead of the competition. The consistency of the message when going through your New Basics sales process is what everyone needs to stay on track and keep growing, and JVTN® provides that to myself and my team to always keep us fresh and always gives me new topics to train on. I recently attended your Train The Trainer workshop, and I've got to say it really got me out of my comfort zone and changed my perspective on what effective training really looks like. After that class, I now approach my meetings with a solid plan, and I understand that if I want to get them excited about any topic we cover, I need to tune in to their station (What's In It For Them), and if my training doesn't include the 'how to', it's of no value to them. My meetings have gotten easier, they have been way more effective and the involvement during the meetings has gone up 10-fold. My salespeople are having more fun, closing more deals and making more money and most importantly - more and more of our customers are happy! Thanks again for providing everything a dealership needs to be a success in today's ever-changing market!” Tony Almeida, Sales Manager, Murray GM, Fort St. John, BC Canada

I always knew training was crucial, but I never knew how to pull it off until your Training Workshop.

“When I left your Trainer Training Workshop I was on fire and had a plan! The skills I picked up at the workshop turned me into a training machine. We started training M-W-F on JVTN® and we used your Leaders Guide, Workbooks and your Meeting Planner, exactly as you recommend. You made the workshop a negative free zone, and I did the same in our meetings, which was a bit of challenge at first, then the benefits of training started kicking in quickly. I wanted to train, they wanted to learn and we were all growing more and more after each training meeting. I really saw how important it was and that it was working when at the end of the month, I'd try to postpone training and the sales team would revolt and demand we hold training. Joe, this training has made such an incredible change in our attitudes and in our culture. And by the way...we added an additional $700 in gross per unit in our very first month of implementing your training after the workshop.” Jaysen Hayes, Sales Manager, Fremont Motor, Ford, Lander, WY

Sales Team of the Year with Joe Verde Training.

“We just wanted to give a shout out to Joe Verde and the team, and tell you all thank you for all your help last year. We had a successful year here at Fremont Ford Riverton and won Sales Team of the Year in our organization by selling 511 units at $5,051 a copy and none of it would be possible without the help and guidance of all of you. We were able to run the numbers we did by continuous training every morning and various times throughout the day on JVTN®. Every one of our salespeople is trained on the 3 pass pencil script (negotiation process) you teach and are able to present any proposal without any hesitation and overcome the majority of objections thrown their way. We track every move we make in the Monthly planning guide which has made a huge difference with our sales team and knowing exactly where we are, and what we need to improve to get to where we want to be. As you can see your group has played a huge part in our success this year so once again we just want to say thank you for all that you've done and continue to do and we look forward to Happy and Prosperous 2018!!! We are your #1 fans!” Ricki Coyle, Business Manager, Fremont Motor Riverton, Riverton, WY

In just two months, our gross is already up $27,000 per month.

"We came on board with Joe Verde's online training (JVTN®) in September, and attended the Manager Workshop right away. Wow, have things improved quickly! We average about 90 units per month and after implementing some of the processes, we've already seen around $300 in gross improvement, per unit. We may have a lot of work ahead of us, but we are improving ourselves as professionals and we are moving in the right direction. We can't wait to see what is in store for us and the potential all of our salespeople have. Workshops and online JVTN® training! All we can say is, it works!" Reko Fracassi, Sales Manager, Napoli Indoor Auto Outlet, Milford, CT

From green pea to dealer with your training.

"I was lucky to start selling in a dealership that believed in the value of training. They sent me to a Joe Verde Sales Workshop, and little did I know my life would be changed from that day forward. Your workshop inspired and challenged me and you gave me the tools to succeed. One of the exercises in class was to set my goals. I took to this heart as I had big aspirations, and this was my first step to becoming a 3%er in everything I do. I wrote down everything I wanted out of life; my long term goals, short term goals and goals in between, and I developed a solid 10 year plan. My goal was to average 20, then average 25, then 30, then 35 then to become the dealer. I was using your MPG monthly planner to keep me on track and growing, and I was also one of the first to get the PSA (now the VSA® in JVTN®: Virtual Sales Assistant®). I invested in myself, and I really focused on SHAC, the 4 secrets to success you cover in class; my selling Skills, my work Habits, my Attitude and my Choice of customers. I attended more Joe Verde workshops in between to keep me on track and to further my professional skills. In 2014, after getting my second location as a dealer, I looked back at those goals and I had achieved them all through hard work, sweat and my commitment to continually practice drill and rehearse my skills. Thanks Joe, for giving me the freedom to dream and the tools to accomplish all of my dreams." Joey Prevost, Dealer, MacCarthy Motors Terrace, Ltd., Terrace, B.C.

From 118 to 150 cars a month!

"Joe - I wanted to share some success with you that we've had after being an avid JVTN® user and attending your management class. Last year we averaged 118 cars per month. In March, I went to Train the Trainer and I sent my finance director to the manager's class and we sold 150 cars with our 6 salespeople. I want to give credit to your trainers and a lot of help from our JVTN® rep. She calls and monitors all of us on a daily basis and does a tremendous job at it and got us back on track. Thanks Joe!!!" Scott Braga, General Manager, Boch New To You Superstore, Norwood, MA

From 57 to 184 units a month!

"About a year ago while on vacation I brought Joe's book 'A Dealer's Guide to Recovery and Growth', I couldn't wait to get back to work and learn more about Joe's training. We have since attended Joe's 2-Day Manager Workshop and implemented JVTN®. Our dealership has completely turned around, we now have a sales process that everyone follows, we track everything we do, set goals religiously, and have weekly training meetings with our salespeople. We were selling around 50 units a month, and in March we had an all-time record month and sold 184! Joe, thank you for getting us on track and pointing out that there is no secret to success, it's working smarter, not harder like we were doing." Marvin Potter, GM, Matthews Auto Group, Vestal, NY

Units are up 29% and gross is up 71% from your classes and JVTN®.

"Hello Joe - We have been training with you in your classes and on JVTN® since 2011. This year, we switched our JVTN® to the controlled roll out method when you introduced it, and now we control what courses our team trains on, and wow, what a difference it has made! Along with doing group training on Monday, Wednesday and Friday, all of our managers are doing our one-on-ones daily with our sales team and using your Monthly Planning Guides. Now we are able to focus on and practice exactly what we need to take our store to the next level. We have been focusing on the selling process and not skipping steps, consistency in the presentation of the deal using your 3-pass method, and in creating urgency. It's been incredible! We realized a 29% increase in our units this year from 565 to 725 and more importantly, we took our gross up an incredible $711,347 for a 71% increase this year! Joe, it's not magic ... but it works like magic. Having a clear plan for the day, week, month, and the year - and having the proper tools to execute that plan is the stuff that dreams are made of. Thanks for that plan to continue to take our store and our group to the next level and beyond!" Brian Nesbitt, GM, Fred Beans Chrysler Dodge Jeep Ram, PA

From 130 units @ $2,700 to 239 @ $4,100 with Joe's training.

"I started as a salesman at Cass Burch with no experience in the car business and came to Joe Verde training before I did anything else. My third month I became salesman of the month and then salesman of the year. Cass Burch was the number 1 dealer in the nation and I pride myself on being the number 1 salesperson at the number 1 dealership. I moved to Amarillo to be closer to family and went to work at Texas Dodge. I was salesman of the month my first two months and they'd never seen anything like Joe Verde processes. They didn't know the steps to the sale, they didn't know to stay off price or sell the car. So they promoted me to manager and at 25, I was the youngest manager the store had ever had. I hold training Monday through Friday from 10:15 to 11:15 every morning. We cover Joe's steps, or closes or whatever else we need to focus on that day. When I started training, the store was doing 130 units per month at $2,700 per copy. Last month we did 239 at about $4,100 each. That's 100 more units and way over a half a million improvement in gross every month. The guys have improved, the store has improved and it's from Joe Verde training day every single day! Thank you Joe, I attribute everything to your training and I am your biggest advocate." Brandon Bourke, GSM, Texas Dodge, Amarillo, TX

In just 2 months with Joe ... "Our units are up 10%, grosses 30%!"

"We started using Joe Verde Sales & Management Training Inc. about 2 months ago, sending managers to class and using JVTN® (and the tracking). Let me tell you what a difference it has made at our dealership - everyone's attitude, motivation, and work ethic has drastically improved. Our units are up 10% and our grosses up 30%! I'm starting to hear Joe Verde word tracks on the floor more and more and couldn't be more proud and excited to see where we are going to be in 6 months! So if anyone doubts that training works, we are living proof it does. Thank you Joe!" Mike Udell, GM, Toyota of Grand Rapids, Grand Rapids, MI

Sales are up 38% - gross is up 29%!

"Our Mercedes-Benz and Cadillac store at Easton are up 38% in sales and up 29% in gross year over year in a supposed recession. The daily training and one-on-ones have been a large part of our success. We are actually pacing to be considerably more profitable this year than last." Brian Kramer, General Manager, Germain Mercedes-Benz / Cadillac / Smart Center, Columbus, OH

From 45 to 70 in one month!

"After attending Joe’s 2 Day Management Workshop we came back rejuvenated, ready to motivate our sales staff and sell some cars. We started getting more involved with our one on one’s, tracking, goal setting, and utilizing JVTN® with each salesperson. We went from selling 45 units in March, to 70 in April! This class was exactly what we needed and it’s great to be reminded of these key aspects of sales and management that we so easily lose sight of, so Thanks Joe!" JP Doiron, Sales Manager, Norden Autohaus (Audi / VW), Edmonton, AB

Since attending your Team Leadership workshop our grosses are way up.

"We’re working both the customer and the front and back end smarter. It’s so much easier to take the customer through the process than to fight with them. I even helped a ‘Bad Bob’ (that you talked about in class) the other day, and by staying in control and slowing down, we were able to sell him the unit. Thanks, Joe." Jeff Mack, Sales Manager, Ambassador Auto, Moscow, ID

77 New MINI Coopers For A Record Month!

"Joe, I want to thank you for writing your book (A Dealer’s Guide To Recovery & Growth)! I read a copy, and loved it. It prompted me to implement JVTN® May 1st at our MINI store. By the end of the month our team sold 77 new MINI Coopers breaking our all-time record by 17! Thank you once again for sharing the ‘Basics’ of this business. And thanks to Sean McKevitt for all his hard work and excellent follow-up." Brian C. Porta, Retail Operations Manager, Hendrick MINI, Charlotte, NC

We believe in Joe Verde Training 100%!

"All of our salespeople go to the sales workshop and all of the managers attend the managers and sales workshops. We train continuously; it’s not an option at our dealership. After attending the Train The trainer Workshop it put training into perspective, and is NOT what I thought it was. I have a game plan to succeed and I execute it as I have practiced. We are currently # 1 in our region for new car sales! Again while everyone is falling to the side we are not only surviving we are growing! Thanks Joe!" Rick Ramirez, Boggus Ford-Lincoln-Mercury, General Sales Manager, Harlingen, TX

We are increasing Sales, CSI & Gross after your Management and Sales classes!

"I have been a Joe Verde customer for over 15 years. I bought into an Infiniti Dealership where they didn’t have any sales processes, training programs or direction. I am happy to say that with using JVTN®, sending Managers and Sales Consultants to class we are increasing sales, CSI and Gross. I would recommend Joe Verde to anyone who wants to be successful in this crazy business." Harlan McHugh / Executive Manager, Frontier Infiniti, Santa Clara, CA

What a difference in just one month of training on JVTN®!

"I was given a copy of your book "A Dealers Guide to Recovery and Growth." After reading it twice I decided it was time to break out your training series "The Quick & Easy Way to Build Your Business by Phone" that we had purchased 8 years ago. Then I ordered your book How to Sell a Car Today. Then a month ago I found the money to purchase JVTN® in my ad budget. WOW what a difference a month makes training on JVTN®. I cut my ad budget by over half - sold the same amount of cars - and had my second best month of the year (shadowed by Cash for Clunkers). We still have a long way to go but thanks to you and your support team, I am looking to an all-time record month in 2010!" Joe Hysong, GM/VP, Harold Chevrolet, Buick, Pontiac, Cadillac, Angola, IN

Your Train the Trainer Course changed me 180 degrees as a trainer (and we have the video from class to prove it).

"Now I know how to get and keep my salespeople’s attention when I hold training to help them develop their skills. I recommend your course to any manager who does any training in their own dealership. Thanks, Joe." Chris Thompson, Sales Manager, Coastal Chevrolet Cadillac, Pawleys Island, S.C.

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