“I doubled my gross and doubled my units!”
Hello Joe, I just wanted to take a minute to say thanks for another Incredible Year. As a group, the Murray group believes in training 100% and last year we were up 30% in new car sales and our used car sales were up 53%. We send all of our managers to the managers and sales workshops and all salespeople to the sales workshops and most have been to the Closing and Negotiation workshop as well. Many of them have been multiple times. Why? Because it just plain works. You can never stop learning and you have to keep evolving if you want to stay ahead of the competition. The consistency of the message when going through your New Basics sales process is what everyone needs to stay on track and keep growing, and JVTN® provides that to myself and my team to always keep us fresh and always gives me new topics to train on. I recently attended your Train The Trainer workshop, and I’ve got to say it really got me out of my comfort zone and changed my perspective on what effective training really looks like. After that class, I now approach my meetings with a solid plan, and I understand that if I want to get them excited about any topic we cover, I need to tune in to their station (What’s In It For Them), and if my training doesn’t include the ‘how to’, it’s of no value to them. My meetings have gotten easier, they have been way more effective and the involvement during the meetings has gone up 10-fold. My salespeople are having more fun, closing more deals and making more money and most importantly – more and more of our customers are happy! Thanks again for providing everything a dealership needs to be a success in today’s ever-changing market!