Program Goals: Develop advanced level closing skills and consistently follow a rock-solid negotiation process to increase unit sales and gross profit.
In "How To Sell A Car Today", your salespeople learned how to close more sales based on value - and that means more deliveries and higher gross profit.
Now it's time to take Closing & Objections to the next level to make even more sales. It's time to learn how to set up the negotiation properly and how to wrap up the negotiation in 20 minutes or less for even more deliveries and another easy 20-30% increase in gross profit.
When you use my effective 3-Pass Negotiation Process on every deal you work, you will definitely sell more units, have a lot more fun and hold more gross profit on every delivery. The best part - your customers will be happier with their purchase than ever before.
How can that be? Because the average salesperson leaves out the two most important ingredients in selling that sends people home completely happy about their purchase - fun and value. Instead of making sure "getting a car is fun" and instead of "selling the value", almost every salesperson shortcuts the selling process, pre-qualifies on trade, down and payments, starts the negotiation on the lot and then tries to grind out a deal with a weakly committed prospect.
Buying should be fun and selling should be easy - and it can be when you follow the processes we outline in "Selling A Car & Closing The Sale Today" and in the processes we'll teach you in this course. You'll learn how to keep the sale moving forward on the lot and through the 'Close' and then right through the negotiation with our copyrighted and trademarked negotiation process. That's why our customers are the highest achievers in the car business - bar none!
Note to Dealers and Managers On Working
Key Course Content