You Can’t Grow If You Can’t See The Potential To Grow

To improve, you have to have potential, and you know your market better than anyone. We’ll walk you through a simple evaluation process guaranteed to do two things: determine your real potential, and shock you at how much real opportunity you have in today’s market.

36 Facts About Today’s Buyer You Can Use To Increase Sales

There is some ‘Rocket Science’ to growth, but learning to grow by giving your prospects what they expect isn’t one of them. We’ll cover the most current facts about today’s customer; their wants, needs and what they tell us are critical to you making the sale.

What It’s Costing Now Because Salespeople Aren’t Doing Their Job

Buyers have key expectations, so logically salespeople have key responsibilities that turn an interested prospect into a delivery today. In this section, we’ll give you a map of the fastest route you can take for more sales, higher gross profits and more net profit.

Why Being Market Driven Today Will Break Your Dealership

30-40% of the dealerships had a good to great year while almost everyone else was trying to simply live through the recession. We’ll cover exactly what not to do, if you want to survive and grow in this market.

How To Become A Management Driven Dealership

Market Driven Dealerships hope it works out - Management Driven Dealerships make it work out. There are three critical keys to growth and we’ll show you how to evaluate what you’re doing now, how to set accurate projections and forecasts, and we’ll teach you why it’s critical and exactly how to set and reach your sales and profit goals.

Management’s Responsibilities In A Management Driven Dealership

They taught us to work long and hard, but they sure didn’t teach us the most critical skills we need to turn our salespeople into high achievers. We’ll show you how to turn that long hard work into results more often.

Training Your Sales Team

Ever wonder why salespeople hit their peak in sales in about 90 days? This is too easy; when they stop developing new skills, they stop growing in sales. In this section, we’ll explain how people learn, we’ll define the differences in training new salespeople versus what your experienced salespeople need, and we’ll cover the most critical skills everyone has to have in today’s market so you can increase your unit sales and net profit.

Controlling Your Sales Force

There are 5 rules in management: I have to know exactly what I expect, I have to tell them what I expect, I have to show them how to do it, I have to coach and support them while they do it, and I have to check in regularly to make sure they’re doing it. We’ll show you how to follow these rules every day in every way, so you can get maximum results.

Motivating Your Salespeople

Dealers and managers in class discover demotivation runs 5 to 1 over motivation in almost every dealership and it’s killing sales. We’ll cover 22 ways you’re demotivating salespeople now and show you how to turn those around to keep your team ready to ‘rock & roll’ in sales.

How To Build A Winning Team

95% of your success will be determined by the people you hire. We’ll identify the right people for a successful career in automotive sales, we’ll show you where to find them, and show you how to improve your hiring process so you can fire the wrong people before you even hire them.