Why Daily Training In Your Dealership Is So Important

Attending this program will bring your management staff together as a team and at the end of this workshop, you and your managers will have common goals, and a step by step plan to manage your sales force in today's changing market.

There are 3-Stages of Skill Development

• 1. First we recognize a skill or technique as being beneficial to us
• 2. Then we duplicate the skill through exact practice
• 3. Finally, we master the skill from the repetition of continuous practice

Even after we actually develop a skill, like knowing how to bypass price on the lot so we can build value; how to rephrase price when we're closing and how to refocus price back to budget when we're negotiating - every day those skills are challenged so many times in sales that we're continually struggling just to maintain our skills when price comes up.

Now toss in a few dozen other critical skills and habits that we have to maintain on a daily basis and you'll start to understand why a consistent process in sales is critical to help salespeople stay on track and why it takes daily training, reminding, practice and coaching to stay on top of our game.

There are four levels of competence...

• 1. Unconscious Incompetence (They don't know what they don't know)
• 2. Conscious Incompetence (They know what they don't know, but can't do it)
• 3. Conscious Competence (They know but have to focus to make it work)
• 4. Unconscious Competence (Selling is a "No Brainer" - now they just do it)

There are so many big skills and even more small skills a salesperson has to master and then maintain to consistently produce at above average levels, that you're literally either learning more in sales every day and growing, or you're constantly in a struggle to even earn a decent income.

Creating Interest And Desire In Learning More Through Daily Training

Your first challenge in holding training in your dealership is to get past all of the negative experiences your salespeople have had in training in the past. We've all sat through way too many long, boring and generally worthless training meetings. We will teach you the 3 step process of how people learn, and we'll show you how to get each person in every meeting interested in learning and developing the skills you'll be covering.

We'll teach you how to get them to want to learn - otherwise it won't matter how important what you're covering is to them, or to the success of your dealership.

Here's A Brief Summary Of What You'll Learn In This Course

Practically every attendee tells us this is the most intense, most exciting and most exhausting course they've ever attended. If you're serious about getting out of your own comfort zone and learning to teach other people how to succeed in sales, attend this course and you'll learn...

• - How to talk less so your salespeople can learn more
• - How to use charts, graphs and other visual aids to help them understand
• - How to determine exactly what training and skills each individual needs
• - Which people need additional training and how to keep them focused
• - How to turn quizzes and homework into valuable training opportunities
• - How to practice effectively to triple retention and speed skill development
• - How and when to schedule training and how to get everyone to your meeting
• - How to get the group involved in training themselves, and why it's important
• - How to plan, prepare for and hold a 'great' training session every time
• - What special tools you'll need, and how to use them to hold effective training
• - And a few hundred other tips on holding effective training in your dealership

Did You Notice That This Is Listed As A "Very Interactive" Course?

The best way to learn to become a trainer is to do it - and that's exactly what you'll be doing for 3 full days. This course will change your life - see you there.